Building a Scalable Marketing Engine for a Workplace Transformation Firm

Overview

Olade Consulting is a Canadian consulting and workforce transformation firm that helps organizations improve operational performance through business consulting, staffing solutions, leadership development, Indigenous business consulting, and professional training.

As the marketing function expanded, the organization needed more than campaigns—it needed a scalable marketing system capable of generating awareness, nurturing prospects, and supporting business growth across multiple service lines.

The Challenge

The business faced several growth challenges:

  • Building stronger brand awareness within highly competitive B2B markets.
  • Generating qualified leads across Canada through multiple digital channels.
  • Establishing consistent communication with HR leaders, executives, and public sector decision-makers.
  • Creating a repeatable marketing process that could support long-term growth while improving campaign performance.

Pedra Media’s Approach

Pedra Media developed and executed an integrated digital marketing strategy focused on demand generation, brand positioning, and performance marketing.

Key initiatives included:

  • Multi-channel digital marketing strategy
  • Paid advertising campaign planning and optimization
  • Email marketing and automation
  • LinkedIn growth and executive positioning
  • Search Engine Optimization (SEO)
  • Website content strategy and conversion optimization
  • Analytics dashboard development and campaign reporting
  • Marketing automation and lead nurturing workflows

Results

The engagement produced measurable improvements across several marketing channels, including:

  • Managed and optimized monthly advertising budgets exceeding $75,000, improving campaign efficiency and return on ad spend.
  • Successfully delivered email campaigns to 60,000+ contacts, achieving more than 38,000 email opens and over 1,500 link clicks across targeted campaigns.
  • Increased website visibility through a structured SEO content strategy and optimized landing pages.
  • Improved social media engagement and audience growth through strategic content planning and distribution.
  • Built marketing systems that streamlined campaign execution, reporting, and lead nurturing across multiple customer segments.

Services Delivered

  • Growth Marketing Strategy
  • Paid Advertising & Media Buying
  • Email Marketing
  • Marketing Automation
  • SEO Strategy
  • Website Optimization
  • LinkedIn Marketing
  • Analytics & Performance Reporting

Tools & Platforms

Google Ads • Meta Ads • Google Analytics 4 • Google Tag Manager • Looker Studio • HubSpot • Zoho Campaigns • Mailchimp • WordPress • Canva